So I've been doing SEO/SEM for a little while now and I've come to appreciate the ROI that is involved. As most of you that read this may realize, you can generate a great deal of traffic by using PPC (pay per click) without breaking the bank.

Pay Per Click mainly benefits the advertising party. As opposed to CPM ( cost per thousand impressions ) which I have found does not work well when you are dealing with sites that have less than 2% CTR ( click through rate ), sometimes even less than .5% CTR.