So I've been doing SEO/SEM for a little while now and I've come to appreciate the ROI that is involved. As most of you that read this may realize, you can generate a great deal of traffic by using PPC (pay per click) without breaking the bank.

Pay Per Click mainly benefits the advertising party. As opposed to CPM ( cost per thousand impressions ) which I have found does not work well when you are dealing with sites that have less than 2% CTR ( click through rate ), sometimes even less than .5% CTR.

Usually I welcome anyone that would want to hire me to work on the side doing Search Engine Optimization (SEO) or Search Engine Marketing (SEM). Both of these deal heavily in keyword research, return on investment (ROI), pay per click (PPC), pay per action (PPA), and a few other acronyms that are the buzz in this industry.
Being that I'm so busy these days with my real job or doing all these side projects I'd like to take a moment and inform you about a company that exist because of the things I have previously mentioned.

Search Engine Optimization (SEO) is a key feature to a website's success. There are numerous search engines available; Google, Yahoo, MSN, and AskJeeves are the top contenders. Search Engine algorithms (a.k.a. Search Engine Spiders) are forever evolving but there are basic standards to follow that will always be important when a search engine is indexing your site.

Relevancy

There have been numerous sites in the past that lacked design but had great Search Engine Optimization and are ranked very high for searches. The most important thing to keep in mind is relevancy. A page on your site should not veer off topic and you should repeat the keyword(s) several times within the page.
Example:
Say you have a page about family reunions. You would obviously want to entitle the page Family Reunions and within your first few paragraphs you should also use these words at least a couple of times because the first 250 words on a page get better relevancy.

No this is not a how-to, on beating the so-called "Google Sandbox". If that's what you are looking for there are plenty of forum discussions to help you out with that. What I have to offer to you is my recent and personal experience with getting a page to rank on Google.

There are professionals out there that spend every waking moment on making a page rank in the top 10 of Google (preferably #1) and for good reason. The top 3 ranking sites on Google tend to get 85% or more of the click through rates by regular web users. For terms that are searched 115,000 times a year, a site is almost guaranteed 90,000 hits per year or 2,500 hits per day. That's just for one page with one term. Just imagine what type of traffic you could get if you had 50 pages ranked in the top 3 for highly searched phrases. ALOT!